Search engine optimization (SEO) has been one of the toughest challenges faced by the localization industry. In this session we will help participants understand the most important factors required for a strong organic presence in the search engines for localization vendors and their clients. Different technologies will be addressed but most of the examples presented will be related to the WordPress content management system environment. Participants will take home an actionable understanding of how to improve their presence in search engines while drastically reducing the need for pay-per-click campaigns.
Takeaways: Attendees will acquire a broader understanding of SEO for localization companies, learn about the main SEO tools available for multilanguage SEO and get access to a roadmap to successfully implement SEO for their clients or their own websites.