While the Internet of Things is exciting — and offers us many opportunities for innovation — it also requires us to adapt our content so machines can understand and process it on our behalf. This will be a fast-paced, 90-minute session with content industry experts working in the trenches; folks whose job it is to prepare content for consumption for both humans and machines. You’ll learn why componentized, semantically-rich, intelligent content is required to help smart products serve up the right content, at the right time, in the right language, to the right devices, automatically. Discover changes that will be needed in order to facilitate the Holy Grail of automated, dynamic, multilingual content delivery in a world where devices act on our behalf. And, find out what you can do today to get started.