Sound Mind, Sound Body: A Digital Marketing Journey to Glocalization


Track: Content Management | CM13 |
Thursday, June 10, 2021, 3:15pm – 4:00pm
Held in: Jujama 3
Presenters:
Erica Belanger - ASICS Digital, Inc. 
Alessandra Binazzi - Alessandra Binazzi Consulting

ASICS is pushing content boundaries by empowering its regional digital marketing teams to quickly and efficiently create relevant global assets adapted to meet the needs of local users. In this case study, attendees will learn about the challenges of managing content production efforts across a complex global network of internal and external stakeholders working on launching a new global brand. They’ll discover lessons learned and tactical steps they can implement to develop a holistic approach to managing global marketing campaigns.

Takeaways: Attendees will hear about a continuous process innovation in production and deployment of localized assets; lessons learned for managing dependencies from external stakeholders; and best practices to achieve agility in the global digital marketing process.