Spotlight on Spanish

Track: Global Business | GB9 |   Everyone |
Thursday, October 12, 2023, 3:45pm – 4:30pm
Held in: Cascade, Lobby Level
Karina Drosenos - 
Salvo Giammarresi - Airbnb 
Madison Jackson - Maddie’s Mundo
Moderator: Maria Gabriela Morales

Join us for an illuminating panel as we turn the spotlight on Spanish. Culturally dispersed and richly woven into many nations, Spanish offers a unique challenge and opportunity for any company wishing to grow globally. The panel will focus on Spanish from a client-side perspective and will touch on neutral Spanish, hyper-localized Spanish, transcreation, and the marketing decisions companies utilize to create an immersive user experience.