Stories from the Corporate Localization Front — and Their Strategic Lessons

Track: Keynote | K2 |
Thursday, October 21, 2021, 8:00am – 9:00am
Held in: Remo
Presenters:
Francesca Di Marco - Pinterest 
Christian Redmann - Siemens Digital Industries Software 
Lyena Solomon - ServiceNow
Moderator: Wayne Bourland

As a localization leader, have you ever felt like you needed a compass to navigate how to strategically build a team and set up your technology and processes for the long term? A good strategy works by helping to get to a destination without feeling lost, and by providing support where it will have the greatest effect. Our panelists will share their experiences in developing strategies for people, processes, and technologies, including setting a vision, working out the strategic direction, and guidelines for conversations with stakeholders.

Takeaways: Attendees will learn that localization strategies should flow from company strategies, or at the very least, the strategies of the localization stakeholders; localization managers should plan for people, processes, and technology in a comprehensive manner, following the long-term vision for the team’s role in their company; understand how to know when they are solving the right problem, and how to define the problem.