Strategic Sounds: A Journey Testing NMT and LLMs in 60+ Languages

Track: Multilingual AI | AI2 |   Intermediate |
Wednesday, June 4, 2025, 9:45am – 10:15am
Held in: High Live 1 (Plenary)
Presenters:
Rose Morgan - Spotify 
Anna Pizzolato - Welocalize 
Jennifer Vela-Valido - Spotify
Host: Claudia Müller

In this presentation, we will focus on three main initiatives that have had a key role in taking our localization strategy to the next level. First, we will present our newly implemented MT and LLM strategy, developed from scratch to enhance our global reach. Next, we will discuss our collaboration with a leading vendor to design comprehensive tests that span 60+ languages and five different content types. Finally, we will share how the outcomes of these tests have informed and transformed our strategy, optimizing the use of MT, LLMs, and AI to deliver culturally nuanced translations. Join us to discover how these efforts have revolutionized our approach to multilingual content and amplified our ability to connect with diverse audiences worldwide.

Key Takeaways:

How to develop a comprehensive MT and LLM translation strategy from the ground up to enhance global reach; insights into designing and executing effective translation tests across multiple languages and content types in collaboration with industry partners; the impact of testing results on refining strategies for utilizing MT, LLMs, and AI to achieve culturally nuanced and accurate translations.