Strategy for Early-stage Globalization


Track: Core Competencies | CC13 |
Thursday, January 28, 2021, 10:00pm – 10:30pm
Held in: Stream 2
Presenter:
Lindsay Zhang - Trip.com

In this session we will discuss content strategy for companies in the early stages of globalization. We will share insights about how to centralize localization needs, set up standard localization processes, win more projects from internal stakeholders and enhance the internal value of the localization/translation service.

Takeaways: Attendees will learn how to set up a standard content strategy from scratch.