Structuring Localization at a Tech Start-up

Home/Structuring Localization at a Tech Start-up
We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Structuring Localization at a Tech Start-up
Track: Inside Track | IN5 |
Friday, June 5, 2015, 9:00am – 10:00am
Held in: Salons 13-15 Paris
Presenters:
Karen Loughrey - Spil Games 
Steve Maule - Welocalize
Host: Donna Parrish

San Francisco software-as-a-service start-up Optimizely opened its EMEA headquarters in the Netherlands at the beginning of 2013. It quickly went to market with its product, a customer experience optimization platform and company website. After gaining huge international traction, with triple digit year-over-year growth, the business decided to expand its localized offerings and introduced a central localization function in mid-2014. In this presentation, Optimizely and Welocalize will discuss the key challenges that the business faced along the road to building out localization and how they’re tackling them.