Supercharge Your Agile Translation Process with Technology, Data and Machine Learning: A Case Study in Continuous Delivery

Track: Advanced Localization Management | AL6 |
Friday, November 3, 2017, 10:15am – 11:00am
Held in: Mission City Ballroom 5
Francesca Di Marco - Pinterest 
Anca Greve - Slack 
Jack Welde - Smartling
Host: Katell Jentreau

Agile development and content production mean more content, across more platforms, in smaller batches, with continuous delivery. The challenges are many: how to properly structure, capture and route disparate content; how to ensure high-quality translation at breakneck speed; and how to make data-driven decisions that improve business outcomes. In this case study, we will explore how an enterprise software company with customers in more than 150 countries uses translation management technology to continuously localize its website, mobile apps and marketing materials into more than 40 languages.

Takeaways: Attendees will hear how to decouple the development and localization processes, enabling a “publish fast, fix fast” approach to continuous localization; why in-context translation and review is even more critical in an agile environment; and how machine learning can facilitate better data-driven decisions and create real enterprise value.