Survival Strategies For Small and Medium Size L10n LSPs in the Age of AI


Track: Professional | P7 |   Everyone |
Thursday, June 5, 2025, 1:30pm – 2:15pm
Held in: Live 3
Presenters:
Julia Carrasco - Coupa 
Myriam Garcia Vizuete - Kobalt Languages 
Marta Nieto Cayuela - Uber
Moderator: Ina Krakowian

In a rapidly evolving age of AI-driven world, small and medium size localization LSPs face both existential threats and exciting opportunities. This Women in Localization hosted panel discussion brings together experts with different perspectives on how these companies can adapt. The panelists will explore the impact of AI on growing competition from large technology firms to pressure from clients of balancing quality, speed and reduced costs. Topics will include strategies for maintaining a competitive edge, opportunities for niche specializations, and the role of human expertise in differentiating from automated solutions. The panel will discuss how these companies can innovate, adapt, and ultimately thrive in a landscape increasingly dominated by advanced AI technologies.

Key Takeaways:

  • Use AI as a Tool – practical tips on how to integrate AI to boost efficiency while maintaining quality services
  • Focus on niche markets – stand out where human expertise matters most
  • Forge partnerships – collaborate to expand resources and tech access