Take It Personally: Highly Targeted Personalization Strategies for Local Websites

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Take It Personally: Highly Targeted Personalization Strategies for Local Websites
Track: Global Web | GW1 |   Intermediate |
Wednesday, June 12, 2019, 9:00am – 9:45am
Held in: F
Presenter:
Julio Leal - Ciena
Moderator: Wil McLean

In the big universe of network technology, there’s a small world of profitable customers surrounded by a lot of noisy — but ultimately unprofitable — distractions. Learn how we adapted our global marketing strategy to cut through that noise by using advanced account-based marketing (ABM) and personalization techniques on our localized websites. We’ll take you through the journey of how we customized our content and promotional resources to fit local needs, and discuss the tools, techniques and processes you’ll need to blaze your own trail for ABM and personalization.

Takeaways: Attendees will come away knowing which customers to target, choosing the right tools and quantifying success in a localized ABM campaign.