Take Your CXO Team on a Localization Journey and Get Their Buy-in

Track: Global Web | GW8 |
Thursday, July 30, 2020, 1:45am – 2:30am
Held in: Main Auditorium
Valeria Nanni - Skyscanner 
Hristina Racheva - Skyscanner

Ever struggled with getting your localization strategy approved by upper management? At Skyscanner we certainly did. Getting more resources, proving why localization was worth the investment and showing the need to implement new workstreams are generally not easy rides in our industry. However, after many tries and lessons learned, we are here to tell a happy story today: we managed to get senior leadership on board and our plan approved. In this session we’ll tell you how we did it so you can apply some of the strategies that worked for us to push for your plan.

Takeaways: Attendees will learn about the benefits of teaming up with other parts of the business to get their voice heard and they will get ideas about putting together a localization strategy that speaks the language of the leadership team.