Tailoring Your Product to Succeed in Japan
Track: Advanced Localization Management | AL3 |
同時通訳 - Simultaneous Interpretation
Thursday, April 14, 2016, 2:00pm – 2:45pm
Held in: Moonlight
Presenters:
Lupe Gervás Pabón - Netflix 
Megumi Kato - VMware 
Kaoru Kobayashi - Salesforce 
Allison McDougall - Lionbridge Technologies, Inc.
Moderator: Miki Inagaki

As a Western-based company, entering — and succeeding — in the Japan market can be very challenging. There are many considerations to take into account regarding product design and features, appropriate marketing and language partnerships to help pave the way, and customized content that best engages your Japanese prospects and customers. Our panelists represent both enterprise and consumer Western-based companies, each of whom are enjoying success in Japan. Please join us as we discuss their overarching strategies, product and content customizations specific to the Japan market, honoring the “voice of the customer,” and some of the lessons they have learned along the way.