Taking on the World: What We Learned Localizing an Ecommerce Platform

Track: Global Web | GW4 |   Everyone |
Wednesday, July 29, 2020, 4:30am – 5:00am
Held in: Stream 1
Presenter:
Christian Jaekl - Shopify

In mid-2018, our Shopify ecommerce platform moved from an English-only implementation to a localized solution. Eighteen months later, the platform offers 22 languages, revenue is growing at over 40% per year and the majority of new customers are from non-English-speaking countries. In this session we will look at how we modified our software’s code to localize it, what went as we expected and what surprised us along this journey.

Takeaways: Attendees will learn what functionality was added or changed in this successful roll-out, what technical processes we put in place to enable this change and how we leveraged several third-party resources.