Evaluating our Roles in the Age of Extreme Automation
Track: TAUS | TS6 |
Friday, November 3, 2017, 10:15am – 11:00am
Held in: Mission City Ballroom 4
Janice Campbell - Adobe
Alfonso Carrillo - Cisco Systems, Inc.
Sergio Pelino - PayPal
Moderator: Anja Schaefer
Technology innovation and adoption continue to challenge the way we think about global content creation, management and deployment. As technology serves to automate many traditionally manual tasks, it provides a unique opportunity to consider roles within the industry, and which ones will be critical as we move forward in the customer-centric, ‘always-on’ digital age. In this discussion, we will explore how specific technologies and regulations have changed and are changing the content landscape, and roles on the client and vendor-sides that best align with our contemporary business objectives.
Takeaways: Attendees will get a better understanding of how technology has impacted traditional roles in the content life cycle; learn about considerations of new roles that technology automation has created and how we can capitalize on this; and hear thoughtful discourse on future technologies and how they may impact localization as we know it today.