Test, Test, Test: How A/B Testing Can Showcase Localization Value

Home/Test, Test, Test: How A/B Testing Can Showcase Localization Value
The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
Test, Test, Test: How A/B Testing Can Showcase Localization Value
Track: Advanced Localization Management | AL1 |
Thursday, June 7, 2018, 9:00am – 9:45am
Held in: Warsaw Hall 4-5
Presenter:
Patricia Gómez Jurado - eDreams ODIGEO
Host: Jack Welde

Content A/B testing is an area where localization teams can play a key role and have a measurable impact upon the business. Come and learn how one team scaled up multilingual content A/B testing for their websites and apps in 20 languages — from working with product and business intelligence teams to training team members and vendors in tools, metrics and technologies.

Takeaways:  Attendees will hear what localization teams can learn from A/B testing, how to measure multilingual content impact and content A/B testing as a new area where localization can add value.