Test, Test, Test: How A/B Testing Can Showcase Localization Value

Track: Advanced Localization Management | AL1 |
Thursday, June 7, 2018, 9:00am – 9:45am
Held in: Warsaw Hall 4-5
Presenter:
Patricia Gómez Jurado - King
Host: Jack Welde

Content A/B testing is an area where localization teams can play a key role and have a measurable impact upon the business. Come and learn how one team scaled up multilingual content A/B testing for their websites and apps in 20 languages — from working with product and business intelligence teams to training team members and vendors in tools, metrics and technologies.

Takeaways:  Attendees will hear what localization teams can learn from A/B testing, how to measure multilingual content impact and content A/B testing as a new area where localization can add value.