The Art of the Global Gateways: Best Practices in Global Navigation for Websites

Track: Engage Global Users | EG13 |
Thursday, January 28, 2021, 1:00pm – 1:30pm
Held in: Stream 1
John Yunker - Byte Level Research

A global gateway is the initial point of contact between your website and the world — it is, in effect, a web user’s first impression. To truly welcome visitors to your website, you’ll need a welcoming global gateway. While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely, how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.

Takeaways: Participants will learn fundamental and actionable design and technical best practices. Websites profiled will include Google, Adobe, IKEA and more.