The Castle and the Shed: Building a Global Content Strategy at the Speed of Ecommerce


Track: Inside Track | IN5 |   Everyone |
Wednesday, July 13, 2022, 9:00am – 9:45am
Held in: Tiergarten
Presenters:
Beatriz Verdasco - Trendyol Group 
Zeynep Yeğiner - Trendyol Group
Host: Libor Safar

How do you develop a sound localization strategy for a fast-paced business that expects localizers to fix all the things for a local platform launched with spreadsheets and manual processes? Join us in a journey through the challenges of a small localization team laying the groundwork for a long-term globalization framework while creating a native user experience for core markets.

Takeaways: Attendees will hear about a journey in globalizing, internationalizing, and localizing a Turkish-language ecommerce platform; and how they pivoted to the English language first; and created an AI-enabled content strategy for a quality end-user experience.