The Journey of a 1000 Miles: Defining the Localization Journey in a Large Global Brand That Is Just Beginning Its Global Outreach

Track: Core Competencies | CC4 |   Everyone |
Wednesday, October 11, 2023, 4:15pm – 5:00pm
Held in: Sierra, Lobby Level
Suzanne Frank - Vistatec 
Donna Kay - Columbia Sportswear
Host: Donna Parrish

How to build a center of excellence within a large global brand that became global in spite of not having a true localization department. Where to begin, lessons learned thus far, process and workflow best practices, educating the internal stakeholders, and shifting existing mindsets.

Takeaways: Participants will learn: where to begin when the brand is mature and localization is not; best practices in shifting decades-old mindsets within the executive management team; lessons learned thus far.