The Master Content Model: Aligning Omnichannel Content Workflows

Track: Content Management | CM5 |
Friday, October 19, 2018, 9:00am – 9:45am
Held in: Marina
Jay Maxwell - Mayo Clinic 
Cruce Saunders - [A]
Host: Scott Abel

Larger enterprises are continually faced with content challenges ranging from costly conversions between different parts of the workflow, channels and systems. Content collaboration gets bogged down in manual workflows across silos, reliance on copy and paste and disconnected systems. Learn how content engineering and the application of a master content model can be harnessed to handle omnichannel personalization, localization and global content distribution by applying structural standards across content sets. By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows.

Takeaways: Attendees will learn how [A] and content developers at Mayo Clinic are leveraging the master content model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels; the basics of master content model development with an overview of practical applications.