The Need for Speed! When an Asian Startup Enters the European Market

Track: Global Business | GB9 |
Thursday, June 10, 2021, 10:00am – 10:45am
Held in: Jujama 1
Martina Pancot - Klook 
Teresa Toronjo - Klook

In the words of Klaus Schwa, “In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.” How does localization fit in this new fast-paced world? Join us in a journey through the challenges of localization that an Asian startup faces when expanding into European markets: everything from language, time and cultural barriers to project prioritization, tools, internationalization, and more.

Takeaways: Attendees will hear about our journey in localizing an Asian-centric product into European languages and the methods we adopted in solving technical challenges and cultural differences.