The New Age of gAIming Localization: How MT & AI are Transforming Player Experience
Track: Multimedia | MM7 |
Thursday, June 5, 2025, 1:30pm – 2:15pm
Held in: Live 2
Presenters:
Cristina Anselmi - Independent Consultant
Iraida Merrill - Zynga
Moderator: Ekaterina Syromiatnikova
Gathering localization leaders in the gaming industry, this panel discussion will explore how AI Agents powered by Large Language Models are transforming player experiences. Gaming localization presents unique challenges that go far beyond direct translation – from maintaining consistent universe-specific terminology to capturing subtle cultural nuances and ensuring inclusive representation across diverse markets. While traditional machine translation tools often struggle with these complex requirements, the gaming industry has always been quick to adopt new technologies. This discussion will explore how to harness these emerging AI capabilities responsibly and intelligently, always keeping player experience at the heart of innovation.
Key Takeaways:
- How LLMs are being used to fill the gap between MT capabilities and complex requirements of the gaming industry
- Insight into how the companies on the panel are exploring the benefits and challenges
- Roadmap of how large companies go from an idea to an actionable application of the technology
