The Partnership Potential: Bridging the Vendor/Buyer Chasm

Track: Professional | TSc14 |
Thursday, June 10, 2021, 4:15pm – 5:00pm
Held in: Jujama 3
Presenters:
Tim Arata - Locale Solutions 
Loy Searle 
Erik Vogt - Vogt Strategy

Despite the obvious need for increased partnerships, negative stereotypes about buyers (from vendors) and vendors (from buyers) persist. This no-holds-barred session directly addresses some of these age-old challenges and how to overcome them. Both vendors and buyers are encouraged to bring an open mind to this session. Topics include: The buyer’s role in establishing true partnership; what is a vendor’s job (and why aren’t buyers letting them do it); parent/child or adult/adult; the lack of correlation between a company’s success and vendor/buyer IQ; penalties and partnership; and the need to define partnership quality. Attendees can expect their current thinking to be challenged (or, at least, publicly articulated) and to pick up a tip or two on how to build (or repair) these critical partnerships.