The Rise of the Vernacular India

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The Rise of the Vernacular India
Track: Global Business | GB6 |
Thursday, February 28, 2019, 10:15am – 11:00am
Held in: Penang
Presenters:
Anuradha Agarwal - Multibhashi Solutions 
Pradipta Sarkar - Pocket Aces
Host: Anne-Marie Colliander Lind

Vernacular startups are the latest new kids on the block in India, creating a lot of buzz and investors are queuing up to back them. With a huge venture capital backing they also present a great opportunity for the localization community, but they are far from the traditional clients of the age-old translation industry. In this session we aim to outline the huge imminent opportunity that the Indian eco-system is going to present for the linguist experts in their endeavor to expand available services and products for the next billion users coming online.

Takeaways:  Attendees will hear about what these clients are looking for, what the big no’s are when dealing with these clients and how we see the future shaping up.

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