The Rise of the Vernacular India

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The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
The Rise of the Vernacular India
Track: Global Business | GB6 |
Thursday, February 28, 2019, 10:15am – 11:00am
Held in: Penang
Anuradha Agarwal - Multibhashi Solutions 
Pradipta Sarkar - Pocket Aces
Host: Anne-Marie Colliander Lind

Vernacular startups are the latest new kids on the block in India, creating a lot of buzz and investors are queuing up to back them. With a huge venture capital backing they also present a great opportunity for the localization community, but they are far from the traditional clients of the age-old translation industry. In this session we aim to outline the huge imminent opportunity that the Indian eco-system is going to present for the linguist experts in their endeavor to expand available services and products for the next billion users coming online.

Takeaways:  Attendees will hear about what these clients are looking for, what the big no’s are when dealing with these clients and how we see the future shaping up.