The Three Most Important Languages: Speaking to Stakeholders and Implementers in Their Own Tongue

Track: Inside Track | IN5 |   Everyone |
Thursday, June 8, 2023, 9:30am – 10:00am
Held in: Live 4-5
Presenter:
Michael McKenna - Square
Host: Ulrich Henes

You may have heard that the most important languages are Spanish, French, and Chinese. But in the globalization industry, it is executive, manager, and engineer. To communicate globalization, internationalization, and localization effectively, you need to communicate concepts, value, and expectations in each of these languages. In this session, based on several decades of globalization leadership experience, we will walk through the six journalistic questions of who, what, where, when, why, and how to show how each question may have a different priority and a different answer depending on which audience and language you are speaking in.

Takeaways: Attendees will learn that when managing globalization, it is important to tune our messages carefully according to our target audience.