To Localize or Not: How to Leverage Data to Avoid Costly Mistakes

Home/To Localize or Not: How to Leverage Data to Avoid Costly Mistakes
We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
To Localize or Not: How to Leverage Data to Avoid Costly Mistakes
Track: Core Competencies | CC9 |   Conference Theme |   Beginner |
Thursday, June 13, 2019, 3:45pm – 4:30pm
Held in: Room F1-4
Presenter:
Christiane Bark - Busuu
Host: Daniel Goldschmidt

Going global is something many companies aspire to in order to grow, but it’s not always easy to know where to start. Breaking into new markets usually requires a localized product, but how do you decide which markets to localize for? Learn more about how to use data for decision-making, how to make hard decisions and defend them to stakeholders and how to actually implement a new interface language from selecting a new language and getting copy localized to organizing all teams involved to be ready for the deploy.

Takeaways: Attendees will learn how to analyze relevant data enough before making the decision to implement new interface languages; how to avoid unnecessary localization costs by choosing the best way to localize, making hard decisions, including not implementing a new language and no longer supporting languages that are not profitable; and how to project-manage the implementation of new interface languages as a rough guide on how to stay organized working with multiple teams across a company.