Tools to Help You Decode Global Users!

Track: Inside Track | IN6 |   Beginner | MICRO TALK |
Wednesday, July 29, 2020, 6:00am – 6:45am
Held in: Stream 1
Prerna Munjal - Google

Communicating with users in their local language is one of the critical pieces of the globalization puzzle. In today’s connected world, users consume content in very peculiar ways, which is important to know in order to tailor our communication messages better. At Google, we believe Search is a great proxy for user behavior. We automate our data to bring actionable insights about global users. They say, “You are what you search.”  In this session, we will take you through some powerful (and free!) tools available to decode global users and help you design your localization solutions better. (Google trends, Consumer surveys, MarketFinder, TwG)

Takeaways: Attendees will learn about existing and new tools available to get a deeper understanding of global users and will unearth interesting insights about user behavior using these easy and free tools!