Translation Is Dead

Track: Core Competencies | CC1 |
Thursday, November 2, 2017, 9:00am – 9:45am
Held in: Mission City Meeting Room 2
Presenters:
Aldo Bermudez - Lookout 
Kåre Lindahl - Venga Global
Host: Michele Carlson

A company’s global expansion requires continuous delivery of high-quality web/marketing material, updated as campaigns and products evolve. By focusing too closely on source and computer-assisted translation tool leverage, you get unhappy client sales teams and disengaged customers. In this presentation, we will show how building a virtual team of translators, transcreators, copywriters and small-to-medium enterprise/industry experts, running focused training and establishing repeatable processes to incorporate client-side staff, ensures higher quality and enables predictable deadlines. Moreover, by building long-lasting teams, all paid by the hour, you create a cost-effective global marketing development group that is scalable enough to handle large swings in scope.

Takeaways: Attendees will obtain a practical guide to creating a global marketing and creative team for companies on a fast globalization track; understanding of best practices (the good and the bad) to alleviate pain and inefficiencies; how to ensure quality is built into the continuous delivery process from the get-go; and how to measure return on investment and cost savings over time.