Translation Is Dead

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Translation Is Dead
Track: Core Competencies | CC1 |
Thursday, November 2, 2017, 9:00am – 9:45am
Held in: Mission City Meeting Room 2
Aldo Bermudez - Lookout 
Kåre Lindahl - Venga Global
Host: Michele Carlson

A company’s global expansion requires continuous delivery of high-quality web/marketing material, updated as campaigns and products evolve. By focusing too closely on source and computer-assisted translation tool leverage, you get unhappy client sales teams and disengaged customers. In this presentation, we will show how building a virtual team of translators, transcreators, copywriters and small-to-medium enterprise/industry experts, running focused training and establishing repeatable processes to incorporate client-side staff, ensures higher quality and enables predictable deadlines. Moreover, by building long-lasting teams, all paid by the hour, you create a cost-effective global marketing development group that is scalable enough to handle large swings in scope.

Takeaways: Attendees will obtain a practical guide to creating a global marketing and creative team for companies on a fast globalization track; understanding of best practices (the good and the bad) to alleviate pain and inefficiencies; how to ensure quality is built into the continuous delivery process from the get-go; and how to measure return on investment and cost savings over time.