Unifying Content and Language Teams: A Synergistic Approach

Track: Global Content Management | CM4 |
Thursday, June 6, 2024, 4:45pm – 5:30pm
Held in: Room 6
Giselle Tran - Sage Intacct
Host: Aoife Murphy

To be successful in today’s global market, you need targeted and scalable content strategies that generate delightful customer experiences in all languages. In this session, we will examine how unifying Content Operations and Language Operations improves content quality and customer experiences while reducing time-to-market. We’ll explore the unique strengths and limitations of both content and localization teams, and present strategies for harnessing their potential collectively. This approach aims to deliver customer-focused solutions, streamline processes, and foster success across teams.


  • Understanding the interplay between content creation and localization
  • Strategies for efficient and cost-effective content translation processes
  • Building customer-centric solutions through collaborative team dynamics