A perfect product can become an internationalization nightmare. The wrong message, undisciplined design, indiscriminate use of imagery or inconsistent visual and cultural choices can hinder localization and endanger the product’s acceptance by an international audience. In the contemporary global market, the intertwined experience of design and content requires geostrategy, cultural awareness and an integrated approach to globalization processes. In this intensive, practical workshop, you will learn how to integrate cultural readiness and localization processes, specializing content and message for global demands as well as the requirements of different markets. We will cover the role of international personas, customer journey maps, user stories and more. Join this session to expand your expertise and help your business grow beyond the borders of local design.