Universal UX Workshop: Localizing International Experience

Track: Preconference | P05 |
Wednesday, October 14, 2015, 1:30pm – 5:00pm
Held in: Winchester
Presenter:
Alberto Ferreira - dnata (Emirates Holidays)

A perfect interface can become an internationalization nightmare. Undisciplined design, rigid layout models, indiscriminate use of text and critical choices of images and colors can hinder localization and endanger the product’s acceptance by an international audience. In the contemporary global market, the intertwined experience of design and content create issues that require geostrategy and an optimized application design. In this intensive, practical workshop, you will learn how to integrate cultural readiness and review processes into personas, customer journey maps, user stories and more. Learn how to review cultural markers in content, set up a global readiness acceptance process and optimize cultural internationalization.