Unlimited Product Localization by OKR!

Track: Advanced Localization Management | AL3 |   Intermediate |
Wednesday, November 2, 2022, 3:00pm – 3:45pm
Held in: Pine/Cedar
Yoko Drain - Zendesk 
Melanie Heighway - Atlassian 
Teresa Marshall - Salesforce.com 
Julian Muller - Meta
Moderator: Antoine Rey

How do you manage localization when your company has over 50 products, different development practices, and many stakeholders, all with different objectives and key results (OKRs)? In this session, we will review the long path to standardization of localization and internationalization best practices. How do you build a sphere of influence to develop a “think global attitude” across the board, and how do you contribute to your product managers’ OKRs and international revenue growth? What do you standardize and what do you customize? How do you build flexibility in your localization process and workflows to align to their OKRs and deliver on yours?

Takeaways: Attendees will learn about an approach to multiproduct localization at an enterprise company.