User Experience Challenges for the Korean, Japanese and Indonesian Markets

Track: Advanced Localization Management | AL6 |
Thursday, February 28, 2019, 10:15am – 11:00am
Held in: Sabah
Andy Andersen - Tinder 
Giuliano Octavianos - Tinder
Host: Katie Botkin

This session will be centered around localization and marketing strategy for Asian markets. Specifically focusing on the opportunities in Southeast Asia and how to go about choosing markets to focus on. Finally we will take a look at localization at Tinder and a snapshot of Tinder in Asia.

Takeaways: Attendees will learn about localization at Tinder; an overview of the market opportunities in Asia; and internationalization considerations for Southeast Asian and East Asian Languages.