Using a Global Content Operating Model to Deliver Exceptional Digital Experiences
Track: Core Competencies | CC4 |
Friday, October 19, 2018, 12:30am – 1:15am
Held in: Pacific Boardroom
Philip Delaney - SDL Trados
Val Swisher - Content Rules, Inc.
Host: Donna Parrish
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences. In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results. We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways: Attendees will learn how to make their source content global-ready; understand the technologies used to deliver exceptional multilingual digital experiences; and see how AI is helping shape the digital landscape.