Using AI Powered Game Metadata and Context to Streamline Localization Production for Bethesda

Track: Multimedia | MM5 |
Friday, June 7, 2024, 10:30am – 11:00am
Held in: Room 1&2
Ruth Granados - ZeniMax Media 
Dominick Kelly - Keywords Studios
Host: Francesca Sorrentino

All localization production pipelines in creative fields face major challenges with implications that trickle down deep into the process. Often getting context right is a major part of the battle when moving localization closer to the actual game development phase. Game localization, in which content gets translated in a non-linear manner and – for the most part – without visual reference and/or dialogue flows, suffers from this the most. This creates a myriad of issues to be solved when mission-critical deliverables take a higher priority. This adds immense complexity to already challenging and strained production pipelines. In this talk, the presenters will show you how to leverage your team and the options that AI now provides to properly categorize each piece of content, automate metadata capture, and label it to minimize contextual errors throughout localization and quality assurance steps.

Takeaways: The best practice for the automation of metadata and context labeling and the benefits of this in the process.