Venturing into the GILT World: A 20-Language Case Study

Track: Global Business | GB2 |   Conference Theme |   Beginner |
Wednesday, June 12, 2019, 1:30pm – 2:15pm
Held in: Room E
Bekir Diri - Localex
Host: Katie Botkin

The GILT (globalization, internationalization, localization and translation) world has an endless horizon and in our current age, every brand seeks for the local sound at their targeted countries and cultures. Almost all global brands are still looking for the best techniques and strategies to effectively and flawlessly localize their products and promote their brands in an unknown culture and market. So, which GILT steps should be implemented to brands localization workflow and why? In this presentation, we will demonstrate a real GILT scenario for 20 languages, explore how to handle languages to be localized the first time and offer the best possible solutions for the brand and product localization for multiple languages.

Takeaways: Attendees will learn where to start the localization journey for the languages to be localized for the first time. They will learn about specific GILT steps which make the whole process easier for both translation company and brand.