What is Our Language Quality in New Unstaffed Markets? How Intuit and Alpha CRC are Partnering to Figure This Out

Home/What is Our Language Quality in New Unstaffed Markets? How Intuit and Alpha CRC are Partnering to Figure This Out

What is Our Language Quality in New Unstaffed Markets? How Intuit and Alpha CRC are Partnering to Figure This Out
Track: Advanced Localization Management | AL7 |
Friday, June 5, 2015, 2:00pm – 3:00pm
Held in: Saal Berlin
Presenters:
Fernando Blasi - Alpha 
Ellen Bruseker - Intuit
Host: Maxim Lobanov

Intuit was looking to explore new markets. As a localization team, they worked hard to gather content, handle formats, accelerate translation and get the product out. Success! Their product was out in a brand new language, in a brand new market where they had no resources. But wait… How to even begin to gauge the language quality? Learn how Intuit and Alpha CRC are partnering to establish a quality review model and provide unstaffed markets with linguists to bridge this gap. Find out how they are blending an in-house, in-country staffed model that will scale via an outsourced third-party review vendor.