What is Our Language Quality in New Unstaffed Markets? How Intuit and Alpha CRC are Partnering to Figure This Out
Track: Advanced Localization Management | AL7 |
Friday, June 5, 2015, 11:00pm – 12:00am
Held in: Saal Berlin
Fernando Blasi - Alpha
Ellen Bruseker - Intuit
Host: Maxim Lobanov
Intuit was looking to explore new markets. As a localization team, they worked hard to gather content, handle formats, accelerate translation and get the product out. Success! Their product was out in a brand new language, in a brand new market where they had no resources. But wait… How to even begin to gauge the language quality? Learn how Intuit and Alpha CRC are partnering to establish a quality review model and provide unstaffed markets with linguists to bridge this gap. Find out how they are blending an in-house, in-country staffed model that will scale via an outsourced third-party review vendor.