Where Localization and Marketing Meet: How Creative Localization Is Key to Building Global Audiences


Track: Advanced Localization Management | AL12 |   Advanced |
Thursday, July 30, 2020, 2:45pm – 3:30pm
Held in: Main Auditorium
Presenters:
Andy Andersen - Tinder 
Nataly Kelly - HubSpot, Inc. 
Hilary Normanha - ASICS Digital, Inc.
Moderator: Kristy Sakai

Localization managers from ASICS Digital, HubSpot and Tinder discuss their marketing localization strategies and the key role they play in driving international growth. They will explore how creative localization improves engagement, how data is used to inform localization quality and processes, and how their teams interact with product and manage multiple content types.

Takeaways: Attendees will learn about different approaches to marketing localization and how localization teams are tackling the challenge of engaging global audiences with creative localization and data.