Why Localization and UX Content Are a Combined UX Superpower

Track: Advanced Localization Management | AL1 |   Intermediate |
Wednesday, June 7, 2023, 9:00am – 9:30am
Held in: High Live 1
Sarah Sandführ - Trusted Shops
Host: Bruno Herrmann

In a global world, content is no longer thought of as unilingual. The user experience of a product must work globally and still meet local requirements. This aspect must be taken into consideration early in the process. We will give you the how-to-make localization and user experience (UX) content a combined superpower, which builds a strong team, and covers messaging and accessibility for multiple markets.

Takeaways: Attendees will learn why the two professions should work closely together; how to set up processes for both disciplines; and how UX content and localization collaborate effectively.