Why Localization and UX Writing Should Be One Team


Track: Global Web | GW5 |   Everyone |
Wednesday, July 29, 2020, 2:15pm – 2:45pm
Held in: Stream 1
Presenters:
Mario Ferrer 
Patricia Gómez Jurado - King

Localization is usually an afterthought in the design of user experience (UX) and especially in the content creation process. What if localization and UX writers, the creators of the content we translate, were one team? Join this session to learn more about UX writing and how localization can raise its profile by collaborating with UX professionals to meet the needs of international users.

Takeaways: Attendees will learn what UX writing is and what its fundamental principles are, and how localizers can work closer with source content creators in order to get a seat at the table.