Why Localization Teams Should Be Thinking about Language Operations

Track: Global Business | GB3 |
Wednesday, October 20, 2021, 12:30pm – 1:15pm
Held in: Jujama
Presenters:
Vasco Pedro - Unbabel 
Kieron Taylor - Avocado 55 Limited

As companies’ customer bases grow globally, many teams turn to services like localization to make sure their websites and communications are translated into their stakeholders’ native languages. This solves many language problems for businesses, but with new and advanced technologies shaping the language landscape, there’s a strategic opportunity for localization teams to shift into powerful disciplines such as language operations (LangOps). Moving from localization to LangOps means rethinking your organization’s cultural approach to language. In this presentation, we will discuss how to prioritize language as a central part of your international operations, share their vision for this new field, and ultimately show how it can help improve experiences with customers and company stakeholders.

Takeaways: Attendees will leave with a better understanding of the importance of language operations, how to implement a strategy at their own company, and how to leverage this discipline to grow more effectively and use data to drive their language decisions.