Why You Need Content Transformation to Have a Successful Content Strategy

Track: Content Management | CM4 |   Everyone |
Thursday, November 7, 2019, 4:30pm – 5:15pm
Held in: Gold
Val Swisher - Content Rules, Inc.
Host: Scott Abel

Digital transformation is the latest buzzword to describe how companies are reenvisioning content. It holds all the promises of content personalization, omnichannel delivery and single-source publishing. Companies are spending millions of dollars crafting strategies around digital transformation. They are purchasing sexy, expensive tools to take advantage of the new opportunities that technology provides for content. However, repeatedly, companies leave out the most important part — you cannot engage in digital transformation unless you transform your content. Transformation only happens when you adjust, change and dramatically improve your content. You cannot succeed with digital transformation by repackaging the same old content in a pretty new technology wrapper. In this session we will explore what it means to transform content. We will share concrete steps you can take to begin preparing content for digital transformation.

Takeaways: Attendees will learn the difference between content conversion, migration and transformation; hear about the pitfalls of content conversion and migration without content transformation; and learn how to begin transforming content.