Winning Executive Support for Global Expansion


Track: Global Business | GB3 |
Thursday, October 18, 2018, 11:45pm – 1:00am
Held in: Bay Auditorium
Presenters:
Terence Maikels - Starbucks 
Brian McConnell 
Swati Narwal - IKEA
Moderator: Paul Cerda

In this panel discussion we will focus on how to make localization a larger part of your company’s growth story. Panelists will describe how they linked localization to company-wide goals and revenue growth to garner support from their executives. Topics will include: describing the operational efforts in strategic terms, metrics for the C-level and building a vision for global expansion.