Winning Executive Support for Global Expansion

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Winning Executive Support for Global Expansion
Track: Global Business | GB3 |
Thursday, October 18, 2018, 2:45pm – 4:00pm
Held in: Bay Auditorium
Terence Maikels - Starbucks 
Brian McConnell 
Swati Narwal - IKEA
Moderator: Paul Cerda

In this panel discussion we will focus on how to make localization a larger part of your company’s growth story. Panelists will describe how they linked localization to company-wide goals and revenue growth to garner support from their executives. Topics will include: describing the operational efforts in strategic terms, metrics for the C-level and building a vision for global expansion.