Winning Executive Support for Global Expansion
Track: Global Business | GB3 |
Thursday, October 18, 2018, 2:45pm – 4:00pm
Held in: Bay Auditorium
Terence Maikels - Starbucks
Swati Narwal - IKEA
Moderator: Paul Cerda
In this panel discussion we will focus on how to make localization a larger part of your company’s growth story. Panelists will describe how they linked localization to company-wide goals and revenue growth to garner support from their executives. Topics will include: describing the operational efforts in strategic terms, metrics for the C-level and building a vision for global expansion.