Winning Hearts and Minds… and Keeping Them. Delight a Global Audience at Every Step of Their Journey

Track: Engage Global Users | EG11 |   Intermediate |
Thursday, July 30, 2020, 12:45pm – 1:15pm
Held in: Main Auditorium
Lukasz Rejter - Spark 
Róisín Twomey - Microsoft

Today’s customer demands a consistent, timely and culturally resonant localization experience across a brand’s many channels. As localization becomes less about words and more about effect, how can quality, consistency and speed be improved in the face of ever-increasing content volumes, product lines, confidentiality requirements and new ways of engaging our customers? Using Microsoft products and services as examples, we’ll share case studies from our partnership with Spark! highlighting challenges and successes around how to manage a multimillion word, 120+ language localization process whose output touches over a billion global users.

Takeaways: Attendees will learn about novel approaches to creating, localizing and distributing locally relevant content across a vast bank of global content, all while controlling quality, cost and experience.