Winning with Global Multimedia Content

Track: Global Business | GB3 |   Everyone |
Wednesday, June 7, 2023, 3:00pm – 3:45pm
Held in: High Live 2
Alison Toon - CSA Research

Multimedia content ranging from TV advertising campaigns through videos for customer care to social media snippets, podcasts, gamified e-learning, and even metaverses, all play a growing role in business today. The challenges for localizing them are manifold, the news media suggests a major shortage of linguists skilled and available for this type of translation, while the solutions on offer through AI seem to multiply daily. What is the reality? In this presentation, we will share best practices and options and will debunk some myths to help businesses and their language service providers work best in a multimedia world.

Takeaways: Attendees will learn why localizing multimedia is vital for businesses today — for business, employees, and accessibility; what technology can help address the needs of multimedia localization for both buyers and language service providers; and hear some gotchas — what to be wary of with AI-enhanced services for multimedia localization.