Wowing B2B Customers in Local Markets

Track: Engage Global Users | EG7 |
Thursday, January 28, 2021, 8:00am – 8:30am
Held in: Stream 1
Rebecca Ray - CSA Research 
Alison Toon - CSA Research

The events of 2020 have forever changed how business-to-business (B2B) companies market, sell and support their products and services. Being forced to go more digital as a partial response to the pandemic has evolved into the next normal — across the world — for these organizations. The B2B path to purchase has quickly evolved to depend more and more on selling directly-to-customers (D2C). And that means paying much closer attention to how to communicate and sell in local languages. Part of delivering an amazing global customer experience is to leverage these languages as a wow factor. But how do you avoid the trap of always striving to localize more? How do you decide which content, code or program to localize versus what to create in-market —or perhaps not localize at all? Guesswork isn’t enough — you need data to inform those decisions.

Join senior analysts from CSA Research as they share the latest B2B data from the company’s longitudinal research of 956 business users of high-tech products and services in 24 locales. They will show you how to plug it into the Global Revenue Forecaster™, CSA Research’s dashboard for global digital opportunity. You’ll leave knowing how to integrate your localization plans with total addressable market data for your own vertical to engage and win more B2B prospects and customers worldwide.

Takeaways: Attendees will learn how to integrate their localization plans with the total addressable market data for their own vertical to engage and win more B2B prospects and customers worldwide.