Alessandra Binazzi

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Alessandra Binazzi

Director of Localization
ASICS Digital, Inc.

Alessandra Binazzi is a 20 year multilingual professional with a surprisingly varied background that contains one common thread: international markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting and educating customers on all continents. University educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with particular focus on localization and multilingual digital content. Alessandra Binazzi Consulting combines Alessandra’s background in languages, technology and business to develop localization programs tailored to the needs of companies just venturing into or at the early stages of a multilingual business strategy.

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