As the senior head of localization services, Alex Katsambas oversees the localization, transcreation, and content creation in 15 languages across the FARFETCH group and its partners. Heading a global team of language specialists, project managers, and technical experts, Alex and his team build workflow, process, and resource solutions for the localization of editorial, CRM, performance marketing, product information, UX, and e-Learning content, supporting FARFETCH and its partners to realize their international expansion plans. The FARFETCH localization services team puts a special focus on quality and branding, aiming to provide a truly luxurious experience for fashion and beauty customers around the world. Prior to FARFETCH, Alex worked in the localization of digital channels for clients such as Adidas, Unilever, Turkish Airlines, and others.
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