In a career spanning 17 years with Canon, Alex Thurgood has held a variety of marketing, sales and digital roles both at a UK and pan-EMEA level, covering consumer and business-to-business markets. In his current role, Alex is responsible for leading the digital operations team at Canon Europe, to develop and deploy digital strategies, systems and governance. His team is also responsible for providing digital expertise to Canon in the fields of user experience, optimization, search, analytics, web development, content management and digital project management. During his time at Canon Europe, Alex has been responsible for a number of key digital transformation programs.