Ann Chen is passionate about language and culture. After graduating in translation studies from Aston University, she became involved in the localization industry and for the past five years has worked with many global companies, providing innovative solutions with her insight into the Asian market. Ann began as a project manager, then started and led the business development team in a Taiwanese localization company. She is now at Welocalize as a business development manager. Using a very customer-centric approach, her goal is to bring in new client brands for Welocalize in Asia.